To Assist Enchanteur in creating awareness on their new range of perfumes by leveraging on influencer postings through Ittify.
Strategy and Execution
Our influencer business unit, ITTIFY, engaged a combination of Macro KOLs (50k – 500k followers) and Micro KOLs (30k to 50k followers) to post content on their Instagram profile to generate interest in the new perfume. A combination of IG stories and IG photos was utilised to create different types of CTA for the campaign.