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Spritzer – Sparkling Bakul Raya

NICHE:

Food and Beverage

Campaign Idea(s)

Raya is all about getting together as family, looking your best and filling your tummies with scrumptious food. This Raya, we served up the best food spread on the table with ‘Sparkling Bakul Raya’.

Strategy and Execution

We turn digital Instagram stickers into reality for our audience together with Spritzer. Campaign was spearheaded by Oh! Media and supplemented by influencers to garner submission from the public. We started with generating content on the contest > influencer postings > submissions > turning digital stickers into reality for the winners.

650k+

impressions

24%

increase in content interaction

10%

engagement rate

100+

contest submissions

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