Influencer Marketing is a hybrid of old and new marketing tools, taking the idea of celebrity endorsement and placing it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
Have Other Questions?
5 Mistakes That Most Businesses Do When It Comes to Influencer Marketing
And what you can do to ensure that every influencer you engaged, brings positive return to your brand