Whenever brands go through their marketing plans for the year, there’s something they shouldn’t overlook – Influencer Marketing. This form of marketing focuses on key industry leaders and their ability to deliver a message directly to consumers.
According to Business Insider Intelligence, brands are set to spend up to $15 billion on influencer marketing by 2022. Although brands are familiar with this, it’s still a daunting task. We’re here to guide you through the entire process and create a winning campaign. Here’s a few things to consider before your next influencer marketing campaign:
Research and Define
First things first, it’s crucial to do thorough research and determine a few things – budget, target audience, message and platform (Facebook, Instagram, YouTube, TikTok). It’s easier to plan once you know your exact audience.
Word of advice. Remember to be specific with your goals and target audience. The worst thing any brand can do is to try and target everybody. If you’re selling scissors for left-handers, there’s no point in selling this to just anyone and expect results. If you’re thinking of raising brand awareness on your new vegan soap, you have to find someone focused on vegan products, and healthy living.
Once you have a set plan in place, it’s time to determine what you want to achieve. Objectives can range from promotion of a newly launched product to getting customers to sign up for a newsletter.
Brands also use influencer marketing to increase brand awareness, improve brand advocacy and drive new leads.
Choose the best strategy that works for your brand!
Find Potential Influencers
ITTIFY has a database of over thousand influencers, depending on your desired outcome. If you’re new to influencer marketing, don’t hesitate to give us a call! We’ll guide you through this entire process of finding suitable influencers for your campaign.
One mistake to avoid is looking only at the number of followers. A large number of followers doesn’t guarantee a successful campaign.
In that large number of followers, you might only reach a small percentage because the reach is too broad.
Focus on finding the right influencers with good engagement and generate buzz about your product or services.
Once the campaign is live, all you have to do is track it and see if it has met its objectives. ITTIFY allows you to track everything from a single page. It’s that simple! You can view your campaign and track the progress of every influencer attached to the campaign.
You’ll be able to track if they have shared the post, the number of likes, the number of comments and average engagement rate.
Use the data to see what works for your brand and review it before your next campaign.
If you’re ready to start your next influencer campaign, schedule a call today!